Digital Marketing Course in Lucknow

Certified Digital Marketing Course in Lucknow

Are you in search of the best digital marketing course in Lucknow? Our advanced program offers a Digital Marketing Certification that includes SEO, social media marketing, content strategies and much more. With the convenience of online digital marketing training, you can learn at your own pace—anytime, anywhere.

If you are a beginner or seeking to expand your expertise, our advanced digital marketing course delivers comprehensive, practical learning experiences to ensure you remain competitive in the rapidly changing digital landscape. Join today to upgrade your skills and expedite your career, because you will receive expert guidance coupled with hands-on experience in digital marketing

Key Highlights

✔️40 Hours of Instructor-Led Sessions
✔️Guarantee Internship
✔️Personalized Mentorship
✔️On-Demand Doubt Clarification
✔️Lifetime Access to Free Tools
✔️Real-Time Projects for Hands-On Experience
✔️Mastery in LinkedIn & Social Media
✔️Proficiency in 50+ Industry Tools
✔️Lifetime Access to Course Materials & Learning Management System (LMS)

Requirement

In order to achieve the professional certificate of Certified Digital Marketing from Skillberg Vista candidates must sit for the Skillberg Vista Certified Digital Marketing Exam and achieve a minimum score of 70%.

There are no prerequisites required in order to sit for the Skillberg Vista Certified Digital Marketing Exam. Training at Skillberg Vista helps candidates to excel in this field. Purchase a Digital Marketing Training and Exam Slot for INR 15000.

Course Curriculum

1. Introduction

What is Digital Marketing?
The Fundamentals of Digital Marketing
Scope of Digital Marketing in India & Globally
Latest Trends in Digital Marketing
Digital Marketing for Working Professionals
Digital Marketing for Startups
Digital Marketing for SMBs (Small & Medium Businesses)
Career Opportunities in Digital Marketing

2. Learning WordPress

What is WordPress?
Role of learning WordPress in Digital Marketing
WordPress.com vs WordPress.org
WordPress installation & Setup
Creating WordPress website & blog
Using Page builders
WordPress Themes & Plugins
Using WordPress for Blogging
Building WordPress-based eCommerce sites
Using WordPress for Different Websites

3. Search Engine Optimization (SEO)

What is SEO and why is it important?
Working for Search Engines
Introduction to SERPs
Different SEO Ranking Factors
White Hat vs Black Hat SEO
Understanding Google algorithm
On-Page SEO
Off-Page SEO
Technical SEO
Local SEO
Mobile-first SEO
Advanced Keyword Research
Google Search Console
SSL Certificate & Website Security
eCommerce SEO
SEO Reporting
SEO Case Studies

4. Social Media Optimization & Marketing

What is Social Media Marketing (SMM)?
What is Social Media Optimization (SMO)?
Understanding Different Social Media Platforms
SWOT Analysis
Content Strategies According to SM Platforms
Organic Reach
Optimizing Profiles on All Social Media Platforms
Lead Generation Using Social Media
Chatbots
Top Social Media Optimization Tools
Creation of Social Media Calendar
Understanding Client Projects & Requirements
Social Media Content Creation Tools
Rule of Consistency on Social Media
Finding Best Content Ideas
Social Media Best Practices
Influencer Marketing
SMO Report Creation
WhatsApp Marketing

5. Google Analytics 4

Introduction to Google Analytics
Working of Google Analytics
How to Set Up Google Analytics for Website
Understanding Reports and Data in GA
Google Analytics for SEO
Google Analytics for PPC
Important Metrics & Reports

6. Google Tag Manager (GTM)

Introduction to Google Tag Manager
How to Set Up Google Tag Manager
Using Google Analytics + GTM
Components of GTM
Tracking of Videos, Links, Elements, Scrolls
Tracking eCommerce Events
Facebook Pixel + GTM

7. Content Marketing

What is Content Marketing?
Types of Content Marketing
Content Marketing Goals
Using Different Forms of Content
Creating Content Marketing Strategies
Content Marketing for Social Media
Important Metrics to Measure in Content Marketing
Content Marketing with Video Content
Storytelling
Quora, Infographics, Niche Blogging
Forum Marketing
Memes, Carousels, and Podcasts

8. YouTube Marketing

Benefits of YouTube Marketing
How YouTube Works?
Analysis of Top YouTubers
Setting Up New YouTube Channel
Essentials for YouTube Video Recording
Voice and Video Editing Tips and Tools
Adding Viral Elements to Video
YouTube Video Uploading Checklist
Power of YouTube Live
How to Build and Grow YouTube Channel Organically?
How to Earn from YouTube?
Monetizing YouTube Channel
YouTube Funnels
Top YouTube Tools for Growth and Marketing

9. App Store Optimization (ASO)

Introduction to App Store Optimization
Role of ASO
How to Optimize Apps for App Stores?
How to Increase App Downloads?
On-Page and Off-Page ASO Factors
Top App Store Optimization Tools
Creating ASO Strategies
Understanding Google Play Console
Paid Campaigns for ASO
Google Firebase and Analytics
iOS App Store Optimization
App Store Marketing on Facebook and Google
App Ratings and Reviews

10. Google My Business (GMB)

What is Google My Business and How Does it Work?
Setting up GMB Account
Importance of Local Business Listings
Optimizing the Rank of Google My Business Listing
Lead Generating Using Google My Business
Getting Organic Reviews on GMB
Dealing with Negative & Fake Reviews
Managing Multiple Locations in GMB
Top Tips, Tricks, and Hacks

11. Google Ads

Introduction to Google Ads
Working of Google Ads
Types of Google Ads
Importance of Landing Pages
Running and Optimizing Search Ads
Running and Optimizing Display Ads
Remarketing With Google Ads
Running App Install Ads
Lead Generating Ads
Video Ads
Shopping Ads
Call Only Ads
Proper Audience Targeting
In-depth Optimization of Ad Groups
Conversion Ads

12. Facebook Ads

Introduction to Facebook Ads
How does Facebook Ads Work?
Types & Objectives of Facebook Ads
Understanding Audience and Targeting
Understanding Ad Placements
How to Write Ad Copies?
Optimizing Landing Page for Ad Relevancy
A/B Testing
Facebook Pixel Setup
Facebook Analytics
Tracking Options
How to Run Facebook Ads the Right Way?
Dynamic Ads
Remarketing and Retargeting
Lead Generation & Funnels
Facebook Messenger Marketing
Competitor Research and Spying
Video Advertising using Facebook Ads
Finding Clients for Facebook Ads Projects

13. Email Marketing

What is Email Marketing, and How Does it Work?
Top Digital Marketing Tools
Using Automation in Email Marketing
Omni-channel Marketing
How to Write Professional Emails?
Important Metrics and Insights
Call to Actions in Emails
Email Cycles and Funnels
Conversion Rate Optimization
Lead Generation using Email Marketing

14. Online Reputation Management (ORM)

What is ORM, and How Does it Work?
Top Online Reputation Management Tools
Impact of ORM on Sales, Revenue, and Business Growth
ORM vs SMO
Dealing with Negative Reviews and Comments
Understanding User Behaviour
Online Reputation Management Strategies
Personal Branding
Press Release
Creating Review Magent
ORM Auditing and Parameters